ALLURA Wheels

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About Allura Wheels

Allura Wheels has designed its wheels based on the car enthusiast’s most important needs. In doing so, we teamed up with a design team, engineers, car experts, and specialists to create a wheel unlike any other. Our designs are in tuned to strictly keep in mind weight, strength, and durability. Our wheels are subject to rigorous testing and top of the line quality control inspection to ensure that each wheel exceeds all international standards. All our molds are tested and built with T64 aluminum alloy to ensure that the
chemical analysis and breakdown is pure and is not sacrificed. Our yield stress (Mpa) is 49.65 lowest in the industry. Our casted wheels then undergo x-ray inspection, vacuum tested, and heat treated to ensure that the molecular structure is solid and passed all industry standards. Our CNC machines use the industry’s latest technology which are carefully programmed for precision cutting within the standard tolerances. Our wheels are then finished with precision preparation using several pickling, degreasing, chromating and multi-rinse zones and a conveyorized electrostatic painting system that ensures the utmost finish and durability in mind.

A Successful ideaneeds more than just enthusiasm

The team at Allura Wheels started out with several car aficionados who have been in the wheel business for over twenty years with one goal in mind: The pursuit of perfection. Our passion for the aftermarket wheel business begins from the customization of interiors, improving all out performance, designing unique paint schemes, and setting the bar for building show cars.

Our team is constantly featured in the nation’s biggest shows including SEMA, Street Kings, Hot Import Nights, and others venues. Our drive and passion enabled us to launch our new wheel line Allura Wheels in the month of May 2012. With every purchase of a set of wheels, we will include a set of our own Allura customized sunglasses.

THE POWER OF ATTRACTION